The challenge we have recognised is:
Event companies when recruiting CIOs for their sponsor led event, they will complete a registration form - usually a tick box exercise - and they will use the topics of interest to match the CIO with a sponsor or to "qualify" the CIO for the event.
The obvious challenge here is if a CIO chooses 'Cloud' this can mean so many different things. It could be that the CIO is at the beginning of their cloud journey, at the planning stage and the event is valuable for them so they can uncover challenges, and gain support for their upcoming cloud project.
But... it could also mean they have just completed their cloud project and are locked in with a solution provider.
The first offers value to the sponsor, the second offers zero potential for ROI.
Project Intelligence initiative
The Project Intelligence initiative delivers clear data on each individual CIOs future projects, objectives and challenges to allow us as the partner of choice to deliver value from all the attendees and ensure each CIO is in a position or has a need for the services of the sponsor.